The Challenge

As a long-time client, the Oklahoma Hospital Association (OHA) has

excellent visibility and reputation within its industry. Bowman Holt

has worked with this entity to continue its branding and reinforce its

consistent message and look. This year, when the OHA

communications team came to Bowman Holt, they wanted to

develop a convention theme that would have more of an artistic

look, as opposed to the corporate look they normally prefer.

Bowman Holt was excited about the challenge of creating a design

that would complement their existing corporate standards but would

also stand apart as its own entity.


The Solution

Bowman Holt and the OHA communications team worked together

to create a unique, modern look that could be incorporated into all

the various uses needed for the convention, including; collateral

mailers, on-site brochures, convention graphics, interactive

convention support, and presentations. Bowman Holt was also

commissioned to create OHA’s 2006 Legislative Report, which had to

match the convention materials, but also have a shelf-life that

survived after the convention.