The Challenge

Decorative Arts, Inc. commissioned Bowman Holt to

re-vamp its presence in the home fashion market. The

company had been using the same logo and ad style for

several years and wanted to update its look. The client had

also decided to promote its more moderately priced artwork

and wanted to increase visibility within its market.

Decorative Arts was a little leery of using an agency that

did not have experience in their particular industry, but we

pointed out that an agency that had not saturated their market

could be beneficial, incorporating a fresh approach that other

companies in their industry had not considered.


The Solution

Bowman Holt completed a competitive analysis and worked

with the client to create an innovative approach that has been

portrayed as endearing to the audience. Bowman Holt has also

worked with Decorative Arts to show a consistent, updated

look to all collateral materials.


The Result

Decorative Arts has a series of high-impact ads, complemented

by POP materials, direct mail market invitations, and other

support materials to put the company in the customer’s line

of sight. They have received industry awards for the ads and

increased their visibility at market.